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"Florida Quest For Quality Maternity Care Award"
FREE WEBINARS to Help Hospital Leadership
Learn How to Improve mPINC Scores, Comply with
The Joint Commission's Maternity Care and Infant Feeding Core Measures
and Take Steps to Becoming a Baby Friendly Hospital
Target Audience:
 Hospital Administrators Maternity/Baby Nurse Managers
Women's Service Managers
Quality Improvement Managers
Those who are interested in long term success and exploring solutions aimed at improving quality and performance using evidence based UNICEF 10 Steps to Successful Breastfeeding.
April 3 - May 8 - June 12 - July 10 (2012)
All those who have received inviations to past Maternity Hospital Webinar will receive
invitations to all the Webinars!
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The Surgeon General’s Call to Action to Support Breastfeeding
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On January 20, 2011, Surgeon General Regina M. Benjamin released The Surgeon General’s Call to Action to Support Breastfeeding in the Jack Morton Auditorium at The George Washington University. http://www.surgeongeneral.gov/
The Surgeon General's CTA is aimed at better supporting mothers who choose to breastfeed by education and by removing the barriers that hamper successful breastfeeding in our society.
(at about 16 minutes there is a problem with the sound, but keep listening it only last about 1 minute)
The Florida Breastfeeding Coalition is already working on several of the steps outlined in the Surgeon General's CTA.
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Surgeon General
Regina M. Benjamin, M.D.
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Joan Meek, MD, MS, RD, IBCLC, FBC President & USBC Past Chair is third from the left of the Surgeon General
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Healthy People 2020 Objectives Target Improved Breastfeeding Support
Florida Breastfeeding Coalition joins the United States Breastfeeding Committee and others in applauding the U.S. Department of Health and Human Services new objectives for Healthy People 2020, which include several new goals for providing support for breastfeeding families. The new 10-year goals and objectives for health promotion and disease prevention in the U.S. were unveiled today in Washington, D.C. Among the new targets for breastfeeding are the following new goals in the Maternal, Infant, and Child Health category:
 MICH-22: Increase the proportion of employers that have worksite lactation support programs from 25% baseline to 38% MICH-23: Reduce the proportion of breastfed newborns who receive formula supplementation within the first 2 days of life from 15.6% baseline to 10%.
MICH-24: Increase the proportion of live births that occur in facilities that provide recommended care for lactating mothers and their babies from 2.9% baseline to 8.1%.
In addition to these breastfeeding support goals, Healthy People 2020 raised the targets for breastfeeding initiation, duration, and exclusivity, establishing goals to increase the proportion of infants who are breastfed:
MICH-21.1: Ever from 73.9% baseline to 81.9%
MICH-21.2: At 6 months from 43.4% baseline to 60.5%
MICH 21.3: At 1 year from 22.7% baseline to 34.1%
MICH 21.4: Exclusively through 3 months from 33.1% baseline to 44.3%
MICH 21.5: Exclusively through 6 months from 13.6% baseline to 23.7%
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